Architects, Specifiers, Interior Designers & Inspectors

• Optimize the process of specifying paint products by learning how to select the best system for a given substrate and exposure environment
• Efficiently manage budgets by writing stronger specs that more accurately account for the type and extent of surface preparation required based on the condition of the existing surface
• Streamline the paint specification process even further by becoming familiar with MPI’s Maintenance Repaint Specification Manual (1 year free subscription upon completion of course)

Facility Owners/Managers & Property Managers

• Effectively plan maintenance schedule by understanding industry best practices for selecting systems for a given substrate and exposure environment
• Avoid costly repaints and accurately manage budgets by understanding the type and extent of surface preparation required based on the condition of the existing surface

General Contractors, Painting Contractors and Builders

• Expand business opportunities by developing skills that will be used every day in the architectural/commercial painting industry
• Increase bid accuracy to land more profitable jobs by accounting for the extent and type of surface preparation and priming required
• Have the ability to successfully utilize industry best practices and develop a reputation for quality
• Build a sense of immediate trust and quality with customers through verified 3rd-party accreditation
• Rely less on sales reps and store staff for recommendations through a stronger understanding which system would perform best for a given substrates and exposure environments require

Sales Representatives & Retail Store Staff

• Provide faster, more effective and comprehensive service to customers including writing basic specifications for new construction, making new product recommendations and dynamic problem solving without relying on the technical department
• Build a sense of immediate trust and quality with customers through verified 3rd-party accreditation

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